Ashley Ticzon

Think Simple. Design Simple.

Product Leader determined, through storytelling, to create digital experiences that leave an everlasting impact to empower people and solve real world problems.

Selected Works

clarity iphone images

A revolutionary change in the way clean and green skincare and makeup is bought

Clarity is an app that utilizes Artifical Intelligence to judge users skin type to inform users what ingredients may irritate their skin or exacerbate their skin concerns. Through the scan of a barcode or search of a product consumers can become more aware of the ingredients in their products.

As a UX Designer I saw a problem in the way people buy their personal products. Thus, designed a user experience that will leave users with the piece of mind that they are buying the best products for their own personal needs.

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Enhancing the experience at SAP Center

SAP Center is an arena in San Jose, CA and it offers several different types of food and beverages from an enormous list of vendors. Event attendees at the arena want a quicker way to find food that meet their price range and cravings.

I took the human problem of trying to figure out what to eat and redesigned the "Food and Beverages" page on SAPcenter.com. Attendees can find information on places to eat that is relevant to their own personal tastes.

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SAP Iphone & ipad home page
Part of the Home page of Ithaca Apple Festival

Making sure you get that apple a day to keep the doctor away!

The Ithaca Apple Harvest Festival is the biggest event in the local Ithaca community bringing together local farmers, residents of Ithaca, and Cornell students.

By considering what a specific target audience within Cornell would want I crafted a user experience centered on their needs.

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